Short-run digital printing is anything from one to thousands of reproductions, so it opens up all sorts of print possibilities. You are not limited to only getting a high quality product for a large print job. Now every job can have a high standard of quality and consistently reinforce your branding and image.
The ability to test the product prior to doing multiples also comes into play with short-run digital printing. Being able to interchange stocks, play around with finishes and test the water prior to printing adds real flexibility. Many clients love the advantage of being able to produce a document and get a proof of one, five or ten to see how it works. Then it’s easy to get feedback from bosses up the line. You can gauge people’s reactions to the initial project before you go doing multiple prints.
Short-run Digital Printing is Ideal for Tenders
Tenders are ideal jobs for short-run digital printing. Often with tenders people may only want two or three final copies. Other people might just want to trial different marketing ideas, so they’ll just do a run of one or two hundred before they hit the button. Once they are all ready they can print the hundreds or thousands, whatever their full print job might be.
That’s the beauty of digital – being able to produce a sample, of just a small quantity, without committing all your printing budget.